Challenge:

Timcole is a professional corporate service provider in Singapore. They offer a full suite of corporate advisory solutions and accounting services to SMEs across various industries. They started their operation in 2019, and with covid-19 bringing the world to a standstill in 2020, it became essential for Timcole to increase its digital presence to stay in the game. They wanted to increase their visibility in Singapore and improve their website traffic.

With more and more companies in the industry moving online and leveraging SEO and SEM, the competition became very tough. With almost everyone now doing SEM, the price per click went from a few cents to $10 for most of the competitive keywords like “company secretary services Singapore”, “accounting and bookkeeping services Singapore”, and “bookkeeping services”. So now, the real challenge was to break through this tight competition and get our target audience’s attention.

To achieve their end goal, we had to ensure we built an approach that would make their website SEO-compliant and gain enough traction. So, we proposed a comprehensive digital marketing strategy to help increase Timcole’s authority and visibility online.

Solution:

Initial Setup

• Website: Perform a complete website audit to understand how well Timcole’s website is optimised for search engines. It helped us identify the errors that were preventing the site from ranking higher.
• Keyword Planning: Conduct thorough research on the high-search volume keywords and select the relevant ones for Timcole to help improve their SEO.
• Online Business Profile: Update the Google Business profile and make the Google My Business account to manage the business on google and general leads.
• Google Ads: Set up the Google ads account for Timcole.
• Social Media Platforms: Create Timcole’s accounts on social media platforms like LinkedIn and Facebook.

Deliverables

• SEO (Search engine optimisation) to get website keywords positioned higher on a google search result by doing the following:
  • Website page ongoing optimisation
  • Monthly content creation
  • Building steady high-quality backlinks
• Regular posting on Social Media to engage the audience.
• Create Google Ads with money keywords as part of SEM (Search engine marketing).