Do-follow is a term used in the context of hyperlinks, indicating that a hyperlink allows search engines to follow and pass authority or “link juice” from one web page to another. When a website uses a do-follow link, it signals to search engines that the linked page is vouched for or endorsed, potentially positively influencing its search engine ranking.
A do-follow link is hyperlink that allows search engines to follow it and pass authority or link equity from the source page to the linked page. It essentially endorses or vouches for the linked content in the eyes of search engines.
If a website uses a do-follow link to another website, it’s like giving that website a vote of confidence. Search engines recognize this endorsement and may consider it when determining the credibility and ranking of the linked page.
Key Points:
Link Juice: Do-follow links contribute to the concept of “link juice,” which is the SEO value or authority passed from one page to another through hyperlinks.
Search Engine Crawling: Search engines follow do-follow links, crawl the linked pages, and consider them for indexing. This helps in determining the relevance and importance of the linked content.
SEO Impact: Acquiring high-quality do-follow backlinks from reputable websites is often considered a positive factor for a website’s SEO, potentially leading to improved search engine rankings.
Example:
<a href=”https://www.example.com” rel=”dofollow”>Visit Example Website</a>
In this HTML example, the “rel” attribute with the value “dofollow” indicates that the hyperlink is a do-follow link, allowing search engines to follow it and pass authority to the linked page at
“https://www.example.com.”
In summary, a do-follow link is a hyperlink that allows search engines to follow it, passing authority or link juice from the source page to the linked page. It is a significant factor in SEO and can influence the ranking and credibility of the linked content.