A “Featured Snippet” is a special type of search result that is displayed at the top of the search engine results page (SERP) in a distinct box, providing a concise and direct answer to a user’s query. Featured Snippets aim to offer users quick and relevant information without requiring them to click on a specific search result.
A Featured Snippet is a highlighted and summarized snippet of information that appears at the top of a search engine results page, providing a direct answer to a user’s query.
When you perform a search, and the first result is a box with a brief answer to your question, that’s a Featured Snippet. It aims to provide a quick and direct response without requiring you to click on a link.
Key Points:
Positioning: Featured Snippets appear above the regular search results, often in a box or a special format, and they are prominently positioned to capture the user’s attention.
Content Source: The information in Featured Snippets is sourced from web pages that Google’s algorithm deems as providing the most relevant and concise answer to a specific query.
Types: Featured Snippets can take various forms, including paragraphs, lists, tables, or steps, depending on the nature of the query and the content available on the web.
Example:
Suppose you search for “benefits of drinking green tea,” and the search results page shows a box at the top with a list of benefits extracted from a web page. That box is a Featured Snippet.
In summary, a Featured Snippet is a special search result displayed at the top of search engine results pages, providing a concise and direct answer to a user’s query. It is designed to offer quick information without requiring users to click on a specific search result.