What is SEO?
SEO or Search Engine Optimization is a process of improving your website visibility and page ranking in Google, Microsoft Bing or any other search engine your target customer is using to search for either the products/services/information your business is providing. It works in a simple way – the better page rank your website has, the better visibility your business page will have.
As per research, the global SEO industry is forecasted to reach $122 billion by 2028. SEO helps in getting organic traffic to your website which helps in leads generation. According to research, a total of 53% traffic comes from organic traffic. Hence it becomes crucial to invest in your business’s SEO strategy to drive growth and sales to your business.