In the world of local SEO, citations have long been established as a necessity. But, what effect do citations have on SEO today?
To find out, we asked a panel of 22 of the biggest local search experts to share their experience, knowledge, and insights into how citations affect local businesses today.
Our expert panel shares their thoughts on topics including:
This is the fourth time we’ve run the Expert Local Citation Survey, having previously published editions in 2016, 2015 ,and 2013. Where relevant, we’ve included comparisons to past editions of this survey.
A huge thank you to everyone who shared their excellent insights with us. You can find the full list of participants in the Contributors panel, and read their thoughts and opinions throughout.
Citation building remains an important part of local SEO, and building and maintaining an accurate and truly local set of citations is key.
Google will reference directories and local listings sites to find out more about a business. If you have key business information listed accurately and consistently across the web, then you are more likely to be viewed as an authoritative site by Google.
Local businesses owners in Singapore should take advantage of genuinely local citation sources.
Whilst sites with high domain authority are valuable, SMBs and multi-location businesses can gain more local authority by getting listed on sites that are prevalent in their local area.
That comes from getting listed on truly local sites, such as event sites, local clubs and authorities, hyper-local directories, and other niche sites.
Here’s a list of the top 50 citation sites in Singapore.
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