Being a Singapore SEO expert isn’t an overnight success. It takes years of commitment and trials and errors.
As a proficient SEO professional, my main goal is to execute appropriate SEO tactics to expand your website’s search traffic to the larger audience on the world wide web.
So what does it take to be known as an SEO expert in Singapore? It extends from basic knowledge of SEO to years of experience in the field, but most importantly, knowing the SEO secrets that really push your website to the top.
Allow me to explore more with you.
An SEO Expert Knows In Depth What SEO Is
Search Engine Optimisation (SEO) is the process of improving a website with the purpose of higher ranking on search engines such as Google.
It is a fierce competition as the top meant higher exposure, and searchers are more likely to visit the top sites displayed. Thus, you will need not just a good SEO expert, but the best one in Singapore, to stand a chance in beating all your competitors’ sites for the number 1 spot.
An SEO Expert Knows What Google likes
As an SEO expert, it should come natural in knowing what Google ‘likes’ and prioritizes, as well as keeping up-to-date with the newest algorithm update.
In order to meet Google’s requirements, changes may be make to the following aspects (note that the below mentioned are only some of the features):
– Google likes Clear Title Tag
A title tag is the heading (of a page) that appears with the page’s link when searched and displayed on search engines. It is normally the first thing searchers will read so a good first impression is highly recommended with a short (not exceeding 65 characters), specific and unique title. Also avoid duplicating title tags and customize each tag to suit it’s page content.
– Google likes Meaningful Heading Tag
Heading tags, in the form of HTML codes, are viewed as <h1>, <h2> and so on. You can have as many heading tags as you want but keep to only one <h1> tag. Keep your tags neat, i.e. transit from <h1> to <h2> rather than jumping from <h1> to <h3> and relevant as the heading tags are read by Google crawlers for indexing.
– Google likes the Fastest Page Loading Speed
Since 2018, Google has recognized loading speed as an important ranking factor. Check your speed with Google Pagespeed Insights to ensure that it is up to standard.
– Google Understand Latent Semantic Indexing
Latent Semantic Indexing (LSI) is a mathematical system developed to recognize synonyms and improve the accuracy of information retrieval. Take advantage of this approach by mentioning synonyms (in your heading and content) of the topic you are aiming to rank for.
– Google likes Useful information for Search Intent
Every time a search is made, Google will search and display the most relevant content. Thus, the content you have on your website should respond to the users’ search intent. Otherwise, the content that no one is interested to search, serves no value.
– Google gives Mobile-First Indexing
In December 2018, Google has declared that websites with mobile-friendly pages will be prioritized when indexed. It doesn’t mean that websites without a mobile version will be excluded, but at a disadvantage position. Assure that you are up to standard by creating a mobile version of your site.
An SEO Expert Knows The Right Keywords To Use For Your Business in Singapore
Using tools such as Ahrefs, Google Keyword Planner and SEMRush, an SEO expert will conduct appropriate keyword research and select the most suitable keywords for your website and brand. Note to make sure that the keywords chosen have high-searched volume.
An SEO Expert Must Stay Up-To-Date With Google Updates
Google’s ranking algorithms are constantly updated, and an experienced SEO expert will pay attention to major Google updates. Every update may change how websites are ranked in SERPs and may require a different SEO approach to counter any negative effect.
A brief history of the major google’s changes include:
2013: Payday Loan & Hummingbird
2014: Pigeon & Pirate 2.0
2015: Mobilegeddon Mobile Update & RankBrain
2018: Brackets, Mobile Speed & Medic Core Update
Learn more on the history of Google’s algorithms here.
An SEO Expert Can Handle Both On-Page SEO and Off-Page SEO
An SEO expert will be able to master both on-page and off-page SEO for maximize results.
On-page SEO focuses on the elements in your website, such as meta title, meta description, URL structure, internal links and publishing authentic, plagiarism-free content.
Off-page SEO focuses on optimization done outside your site, sometimes beyond your control. These features include backlinks, social media exposure and so on.
Both aspects are equally important but an SEO expert will prioritize on-page SEO before moving on to off-page SEO tactics.
An SEO Expert Understands The Difference Between White-Hat, Black-Hat And Grey-Hat SEO
An SEO expert will abide to using white hat SEO strategies, which are ethical under Google’s guidelines.
On the other hand, many SEO consultants employ black hat SEO tactics for fast results. However, these tactics are unethical and if discovered (by Google), may result in penalization or taken down from SERPs. Tactics frowned upon include keyword stuffing, invisible text and buying backlinks.
Grey hat SEO is seen between white and black hat SEO and though not entirely wrong, it is not supported by Google.
Find out more information for White, Black and Gray Hat SEO here.
An SEO Expert’s Website Will Rank High
You can easily judge the credibility of SEO experts by analyzing how their websites rank on search engines. After all, how would they even be qualified to sell their services if they struggle to rank on theirs.
An SEO Expert Will Solve The Incompetency You Have Faced
So you worked with a SEO consultant but your Google ranking remained stagnant? Or have the agency been delivering you only promises but no results? Fear not, a proficient SEO expert will solve the concerns and incompetency you are facing.
Though rare, incompetency may caused more problems than good. 3 issues that may occur include:
1. Poor Ranking Results: Has your website ranking been stagnant or even dropped on SERPs since the cooperation? If so, you should consider changing the team. The initial may take a few months for the ranking effect to be visible, but after so, you should see a visible improvement on your website’s ranking results. SEO experts are trained to deliver you these results.
2. No Constant Update: SEO experts will constantly report and update their clients with the SEO progress. It will be unprofessional to do otherwise.
3. High Ranking, But No Conversions: If your website is ranking high on SERPs but you are not seeing the conversion rate, chances are, your website is not user-friendly and with poor user experience. A professional SEO expert is trained to focus on all aspect of SEO rather than just one or two.
An SEO Expert Must Be Experienced In Website Design
“When you’re designing a website, you need to consider the audience, the device, the browser, the aesthetics, and the search engines.”
Web design and development doesn’t stop when the website is created. As an SEO specialist myself, I must constantly update my clients’ websites to suit the current trend. For example, Google’s Mobilegeddon mobile update in 2015 dropped websites without a mobile version to a disadvantaged position. Fortunately, my experience in the web design business for 10 years gave me an advantage in staying ahead of the SEO game.
Besides, many on-page SEO tactics actually involve web development knowledge such as web architecture, semantics, content input and website coding.
So a good SEO expert should be able to work on all aspect of SEO, including knowledge in website design and development.
Why Choose An SEO Expert In Singapore Rather Than A Freelancer From Overseas?
It is possible that overseas SEO expert can charge as little as 300USD a month for SEO development. However, there are chances that these drive no results, or that you gain many links but all from low quality sites.
Though you may not like it, but “REAL” SEO experts are always higher in pricing. There are a number of reasons for it, and the common ones are because:
- SEO skill requires years of experience
- Quality link building doesn’t come fast and cheap
- Your website may require onsite fixing by a web developer
- Your website may require user interface (UI) or user experience (UX) optimization
An SEO Expert Must Be Able To Keep Learning Updated SEO Tactics
The Google algorithm is constantly refined, and so a SEO strategy that works today, may not work the same tomorrow.
An SEO expert will stay up-to-date with the latest news in the SEO world and refine the optimization process with the most appropriate and modern SEO techniques.
Choosing the right and credible SEO agency in Singapore is crucial, so also check it’s credibility with online information such as clients’ testimonials, website rankings and company background.
Wynn Zhou – The SEO Expert in Singapore
My name is Wynn Zhou and I’m the founder & Director here at Digital M. We’re very different to other agencies here in Singapore.
Unlike Singapore’s other big agencies, where your crucial SEO tasks get passed off to some 19yr old uni-intern, who hardly knows how businesses work, I’ll be personally working with you to grow your Google traffic with SEO Singapore.
You’ll be getting my 10 years of digital marketing experience personally focussed on getting your business to the top of Google so you can enjoy the growth of up to 295% year on year like my other clients.
Skills Wynn Have
SEO is not a single skill, if you want to be better than others, you need to have other skill to support your SEO.
- Graphic Design
- Videography and editing
- UX/UI Designer
- Web development
- WordPress Expert
- Google/Facebook PPC
- Communication skills
Tools used by Wynn
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Premiere
- Google Analytics
- Search Console
- and more
Results Always Tell The Truth
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Contact The SEO Expert In Singapore Today!
Let us do what we do best. Contact Wynn Zhou, the SEO expert in Singapore now.