Did you know? Social media has over 2 billion users around the globe. As an entrepreneur, social media offers a wide pool for you to fish for customers. The marketing strategy you intend to use will definitely be more effective if you include Social Media as a Chanel for brand awareness. Realizing how social media can grow your business is important to help you set detailed strategies.

1. Increase leads

This is the reason behind 65% of small business social media presence. Leads means that people get to visit your website and they often mature into sales.

So how do you generate leads?

• Creating content for your audience.
• Add a call to action with a sense of urgency in this content.
• Design visually appealing graphics for your website.

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2. Improve Your Search Engine Rank

Most people will come into contact with your products on social media before visiting the actual business website. Social media shares increase your website’s domain authority. An increase in domain authority in-turn will improve your rankings on the pages of the search engine.

Want to learn how to improve your website rankings on Google?

Check out our SEO Beginner Guide to begin!

3. Drive traffic

Social media creates access to information about your website. You can also post links to pages of your website on social media. However, you need to extend your social media presence beyond your current followers. Encourage users to share your content to generate traffic for your website.

4. Monitor Your Competitors

Social media helps a business to maintain its competitive edge as it keeps up with the trends in the market. Social media acts as platform for learning what strategies your competitors are using. A business will pick up the positive strategies, draw inspiration from them and innovate them to offer better service or products.

5. Develop Customer Trust

Social media has proved to be an effective tool in building customer trust and loyalty. The trust and loyalty doesn’t come easy. You will need to run a profile that is unique, authentic, engaging and relatable to your audience.

6. Partnerships with influencers

Influencers contribute to sales that can be credited to word of mouth influence. Influencers are people who have a huge social media presence characterized by many followers. Partnerships with influencers boost your brand as customers become familiar with it.

Want to find a local influencer to work with?

Choose one from our top 25 influencers in Singapore.

7. Brand Humanizing

Sales tend to rise when people develop a human connection with a product. Appeals to the humane side of your customers by answering frequently asked questions such as: Does it work?; What customer interest does the product appeal to? And; what are your brand values?

8. Create Brand Recognition

Almost half of the world is on social media. It poses an excellent platform to pitch new brands as more than half of social media users use it to discover new products.

9. Topical Authority

Topical authority is social media language meaning that your content is viral. With topical authority, your brand becomes the thought leader and people use your website as a source of information.

10. Maximize Conversions and Sales

As you work to set up your website, social media is an excellent place to sell products. You have the opportunity to meet new customers and excel in social selling.

Struggling to sell on your e-commerce platform?

Learn 13 ways on how to convert visitors into customers!

11. Promote Content

Social media will require you to establish a content marketing plan. Content is the gateway used by customers to learn more about your business. You can get sponsorship deals with social media platforms to propose your content to the readers. A good example is use of hashtags to promote the content.

12. Source Content

Business are able to source ideas from their social media followers by engaging them in comments or conversation. That way, they’ll address the content needs of their clients. You may also use social media as a source of material to post on your website.

13. Reputation Management

Businesses on social media are often discussed by customers. The customer comments are a tool to identify positive aspects of a brand and work on addressing negative feedback. For example, you may be able to clarify misinformation and notify customers of positive strides undertaken by the brand.

14. Crisis Management

A crisis on your business will create an outcry from your business niche. Social media lets you reach many customers and the market in general to address or clarify a crisis.

15. Customer Engagement and Service

Social media lets a business notify its clients about new products and open discussions on various topics. Customers get to respond to these posts. You should respond to their opinions to keep their engagement high. Moreover, you may respond to your customer queries on social media and offer brand support.

16. Targeted advertising

A business is compelled to use social ads to promote content. These ads feature targeting options which help you to reach your target audience while saving on cost. targeted advertising will use considerations such as location, language, demographic information and online behavior of your clients. This way, you will be able to draft unique messages to address different niches.

17. Retargeting

Retargeting is used when your customers have shown a level of interest where they have visited your website and even opened a shopping cart. Retargeting advertising will display the products they were interested in but failed to go through with the purchase. An example of such a tool is Facebook Pixel.

18. Reporting and Analytics

Social media offers reporting and analytic tools for your business to gauge the impact of its activities on various platforms. They use variables such as email sign-ups, website traffic, conversions among others. An example of such a tool is Google Analytics.

Need help in setting up Google Analytics?

Check out our Google Analytics: Step by Step Guide.

19. Understand Your Customers

You tend to make effective business decisions if you learn more about your customers. Major social platforms have analytics you can use to learn more about your customers and address their needs effectively and efficiently.

20. Cut Advertising Costs

Social media reaches a large population in an instant. You can create a page free-of-charge. Social media is a relatively cheaper and efficient marketing tool as compared to traditional advertisement methods.

Conclusion

We hope that you have a clearer understanding of the benefits of social media and strategies that can offer your business dominance on social media. However, the effectiveness of these strategies will vary across businesses. Take time and study your industry and customers to identify your ideal social media marketing strategy.