HeySara
Website Design / SEO / SEM / SMM
Previous
Next
Challenge:
HeySara is new-age digital company incorporation and corporate secretary service provider. As a new company in an already competitive industry, they needed to establish their brand name and increase their market share. Also, being a technology company themselves, they wanted to build their presence from scratch in the digital world.
Solution:
- Initial Set-up
- Website: Create a professional corporate website that would cater to the needs of the users as well as appeal to search engine algorithms.
- Social Media Management: Create social media accounts for the right platforms that would help them reach their target audience – Facebook, Instagram, and Linkedin.
- Online Business Profile: Update the Google Business profile and make the Google My Business account to manage the business on google and general leads.
- Deliverables
- Website page ongoing optimisation.
- Monthly content creation.
- Regular posting on Social Media to engage the audience.
- SEO (Search engine optimisation) to get website keywords position higher from google search results.
- SEM (Search engine marketing) gets leads in the initial period.
Step 1: Marketing Analytics
- We started by understanding the industry and identifying the competitors. The next step was to do thorough research on their online presence and find out the industry’s best practices.
- Leveraging all the information we collected, we curated a marketing plan for all the digital channels.
Step 2: Implementing the Strategy
- We designed a website on WordPress that would work well with our SEO strategy and elevate the user experience.
- Conducted on-page, off-page, and technical SEO to improve SERP ranking.
- Initiated high-quality monthly blogs with the right keywords in the content to widen the search results and build a stronger trust in the digital world.
- Setting up a company page on social media like Google my business, Facebook, and LinkedIn to attract and engage potential customers by sharing useful information.
Step 3: Monitoring the Progress
- We closely monitor the website ranking and send reports to the client.
- Have a monthly meeting with the clients to present the progress and address their concerns, if any.
- If we notice any gaps, we revisit our strategy to make it more powerful and implement the changes.
- We regularly check for broken links and fix them as well as the website’s speed.
Results
- Within two years, there has been an increase in website visits from 0 to 2000.
- More than 30 Leads are received monthly.
