Xiao Hong Shu Official Account Set Up Service (小红书企业号认证)
With the daily active users on Xiao hong shu (Little Red Book) surpassing the 100 million mark, an increasing number of businesses are beginning to establish a presence on the Xiao hong shu platform by applying for certified official accounts. However, due to the recent introduction of the Xiao hong shu official account (also called “blue V” ) certification, many merchants are facing rejection during the application process, resulting in the loss of the 600RMB application fee.
At Digital M, our team has successfully assisted a large number of Singapore companies in completing the application process for Xiao hong shu official accounts(Blue V), achieving an impressive success rate of 99%.
Why Official Account Matters?
Blue V certification primarily assesses aspects such as the quality, authenticity, and authority of an account’s content. The goal is to assist users in better distinguishing between genuine and false information, thereby enhancing the overall quality of information.
Xiao Hong Shu Verification Process
1. Account Name
The account name can be based on the entity name as per the business license, or it can be derived from trademarks, websites, or software application names. Account names are allowed to have relevant and correlating extensions related to the industry and geographical area of the qualification.
Customized naming is supported, and it must adhere to the principles of “non-infringement, non-generic, unambiguous, and non-personification.”
In cases involving non-Chinese or non-English materials (such as trademark registration certificates), translated documents must be provided and stamped with the official seal of a translation company.
2. Account Introduction
Not exceeding 20 characters.
Objectively and truthfully describe relevant information about the enterprise, website, app, etc.
Prohibited from using vocabulary that is illegal, violates regulations, goes against public order and good customs, or contravenes the community guidelines of the Xiaohongshu platform.
3. Profile Image
4. Incorporation Certificate
A colored scanned copy (black and white copies must be stamped with a colored official seal) of the latest Business License (Unified Social Credit Code) from the Chinese mainland’s Administration for Industry and Commerce or Market Supervision Administration is required. It should be clear and complete.
Only the watermark “For Xiaohongshu Entry/Certification Only” is allowed on the business license, and the watermark must not obscure its qualification content.
Upload original colored scanned copies of valid registration documents, stamped with the company’s colored official seal or signed by the company’s responsible person, with the signatory’s position clearly stated.
5. Certification Letter
The certification letter should be filled out according to the “Official Certification Application Letter” template, ensuring the content is clear and complete, and no doodling is allowed. It must be stamped with the fresh seal of the qualification owner and signed by the operator in person. Electronic seals, financial seals, and contract seals are not supported.
Full company name: It must match the business license. For sole proprietors without an official seal, provide colored photos or scans of both sides of the legal representative’s ID card. The legal representative should also provide a handwritten signature in the bottom right corner of the certification letter.
6. Other Important Notes
When applying for official account certification, the logged-in account will be the one undergoing certification. After submitting the application, it’s not possible to change the applying account, and Little Red Book will not provide a new enterprise account for users.
Once the business license is submitted, the subject cannot be changed during the certification process. Upon submission, it is assumed that you adhere to the review standards. Applications violating industry restrictions or with invalid or inaccurate qualifications will be treated as certification failures. (If you are unsure, you can communicate via private message.)
If subsequent store binding is required, the enterprise account name must match the store prefix or full name.
The validity period of a single certification order is 30 days. Failure to complete certification within the specified period or non-compliance with platform-related certification standards will result in certification failure. (The above information is from Little Red Book Enterprise Account Official Certification Points to Note.)
Why Choose Digital M
Xiao Hong Shu Packages
Official Account Set Up
1 Time Fee
Office Account Yearly Audit
From 2nd Year
Contact Us for Customization Package
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