Optimise for Revenue and Make Every Click Count with a SEM Agency by Your Side.
Can you imagine your life without search engines anymore? NO, right? Search engines have become an integral part of our lives. For every little thing, we turn to them – from finding a solution to looking for the right product or service for our needs. Google alone processes over 70,000 search queries every second. Now isn’t that an excellent opportunity to let your brand get more visibility every second? Boost your Search Engine Marketing (SEM) game with the right agency.
Pay-per-click (PPC) advertising is a fruitful digital marketing tactic that, if planned and executed properly, can be a big contributor to your company’s growth, whether your objective is brand awareness or conversions & sales. But, as more players enter the game, competition for that top search engine result page (SERP) grows more and more fierce. It is no longer efficient or cost-effective to only bid for your most basic keywords and expect to see results. SEM now requires more strategic thinking including mobile/device-specific targeting and audience mapping. With our team’s 10+ years of digital experience, we know a thing or two about that.
YouTube has over 2 Billion monthly Active Users.
Almost 35% of product searches around the globe start on Google.
Turning SEM into ROI.
A winning campaign that exclusively reaches target buyers
How would you feel if you all of a sudden manage to connect to clients who are ready to buy your products without having to deal with people who pretend to buy but end up purchasing nothing? That sounds unbelievable and unreal, doesn’t it? But that’s all possible, thanks to Google Ads. Our experts have the capability of making it happen as they possess in-depth knowledge and skills to target only motivated buyers.
Perhaps you are afraid of paying for clicks that don’t bring sales but worry no more – you have us to help you get the best from your campaign. Our Google Adwords experts will help you minimise the ads expenses and experience an upsurge in your business’ earnings. Cross-reference your analytics and existing audience buckets to highly target your search engine marketing and generate exponential RoAS (return on ad spend).
SEM and SEO, Go Hand in Hand.
Money can’t buy everything, and this applies to SEM as well. You cannot just get the highest spot on search engines by paying higher. Search engines have algorithms in place to ensure the audience gets what they want, and all the players in the market get a fair chance to feature on the top of the search engine results pages (SERPs). Your SERP position depends on your Ad Rank. Along with your bid value for a keyword, relevant content is a crucial factor in determining your Ad Rank. This is where SEO plays a vital role.
SEO ensures that all your content is optimised, whether written, image, video or audio, and your SEM is effective. The relevance of your content to the keywords is a must to increase and maintain your SERP rank. So for an SEM campaign to show results, your SEO must be on point and vice versa. The Digital M way is much more than just implementing an SEM or SEO strategy. Our experts at Digital M will constantly monitor which keywords are working the best to achieve your campaign’s objective and revisit the content to make it even more effective.
CLAIM THEY'RE LIKELY TO CLICK ON THE FIRST SET OF RESULTS.
We Understand the Syntax.
We rely on analytics and research to provide SEM solutions that appeal to the complicated search engine algorithms. With our local experience and access to sophisticated analytics tools, you are sure to be ahead of your competitors.
You would also be in line with your target audience’s expectations by providing only the contextual information they are looking for. This would ensure they stay longer on your site and even respond to your call-to-action. Be rewarded with higher visitors and more sales opportunities with Digital M as your digital marketing agency.
Are You Ready for the #1 SERP?
Click below to get in touch with our team of digital experts.
Know More About SEM.
Search Engine Marketing (SEM) is a digital marketing tool to increase brand visibility by ensuring that it features on the top of the search engine results page (SERP). It’s a paid advertising service provided by all the different search engines. Through this, you are not competing to get a space organically on the SERP and can reach more potential customers, drive traffic and boost conversions.
Simply put, SEM is a paid drive undertaken to increase your site visits, and SEO is an attempt to earn them organically. The ultimate goal of both approaches is the same, and they need to work in parallel to achieve it. SEO helps you identify the keywords that you can use to optimise your SEM campaign and make it more successful.
There is no industry that the digital world has not touched. The first instinct of any potential customer, employee or partner is to go online and research the company to understand its market standing. So, if you want to make an impression and increase your reach, you should invest in SEM. It is one of the most cost-effective marketing channels to create brand awareness and increase sales. Contact us today to discuss the best SEM tactics that would be ideal for “YOU”.
Dayparting or ad scheduling is an SEM tool used to reach your target audience effectively. It enables you to schedule your ad campaigns only during certain times of the day or week. This way, you won’t waste your precious resources and be able to catch your audience’s interest when they are more open to it. You can also use these tactics to tweak the messaging of the ad as per your customer’s mindset during that time of the day.
However, there are more aspects to consider other than dayparting, like location, demographics and device targeting, to have a winning SEM plan. But fret not; you won’t have to worry about anything with Digital M as your SEM strategist. We would do the required analysis and suggest the best SEM tactics you can adopt.
At Digital M, we curate SEM strategies specially designed, keeping all your requirements in mind. We keep track of the trends in your industry and use them to your advantage much before your competitors. We will also keep a check on click fraud. We will ensure that every cent you spend on SEM is used to its fullest, and none of it is wasted thanks to frauds done by bots, competitors, brand haters or click farms. You are sure to get a valuable return on your investment if you have Digital M as your SEM strategy partner.