301 Redirect

A “301 redirect” is a way to tell both browsers and search engines that a webpage has permanently moved to a different location. The number “301” refers to the HTTP status code associated with this type of redirect. Let’s break it down:

301 Redirect

301 Redirect:

A 301 redirect is a way for website owners to inform both users and search engines that a webpage or a whole website has moved to a new location permanently. It’s like leaving a forwarding address when you move to a new house.


Imagine you had a favorite store, and suddenly it moves to a new address. If the store puts up a sign redirecting you to the new location, you can find it easily. Similarly, a 301 redirect is like a sign for web browsers and search engines, guiding them to the new address of a webpage. It ensures that visitors are automatically sent to the updated location, and search engines transfer the old page’s ranking to the new one.

In summary, a 301 redirect is a way to seamlessly guide both people and search engines to the new location of a webpage when it has permanently moved, helping maintain a positive user experience and preserving search engine rankings. 

Read more: Status codes