Anchor Text

Anchor text refers to the clickable text in a hyperlink. It’s the visible, underlined text that you can click on to navigate to another web page or a different section of the same page. Here’s a breakdown:


Anchor Text

Anchor text is the visible, clickable text in a hyperlink. It provides a brief description of the linked content, giving users and search engines an idea of what to expect when they click on the link.

Layman’s Terms Explanation: When you see a highlighted or underlined word or phrase on a webpage that you can click, that’s the anchor text. It’s like a signpost telling you where the link will take you. Instead of showing a full URL, it uses words that describe the destination.

Key Points:

Navigation: Anchor text serves as a navigation aid, helping users move from one webpage to another or within the same page easily.

SEO: Search engines use anchor text to understand the context and relevance of the linked content. It contributes to the search engine optimization (SEO) of both the linking and linked pages.

User Experience: Well-crafted anchor text provides a clear and concise indication of the linked content, improving the overall user experience.


Visit our website

In this example, “Visit our website” is the anchor text. When users click on this text, they will be directed to the website specified in the href attribute.

In summary, anchor text is the clickable text in a hyperlink that not only facilitates navigation but also plays a role in SEO by providing context to search engines about the linked content.