De-index refers to the process of removing web pages or a website from a search engine’s index. When a page is de-indexed, it will no longer appear in search engine results when users perform relevant queries. De-indexing can be intentional, such as when a website owner wants to hide specific pages from search results, or it can happen unintentionally due to issues with the website or search engine policies.


Here are key points related to de-indexing:

Intentional De-indexing: Website owners may intentionally de-index pages for various reasons. For example, they might want to keep certain pages private, prevent duplicate content issues, or temporarily hide pages during development.

Search Engine Directives: Webmasters can use specific directives in the website’s robots.txt file or include meta tags (e.g.,<meta name=”robots” content=”noindex”>) in individual pages to instruct search engines not to index them.

Unintentional De-indexing: De-indexing can also occur unintentionally due to technical issues with a website or violations of search engine guidelines. For example, if a website is penalized for using black-hat SEO techniques, search engines may de-index its pages.

Re-Indexing: If a page is intentionally de-indexed, the website owner can later request re-indexing through tools provided by search engines, or by removing the noindex directives. Unintentionally de-indexed pages need to address the underlying issues before being considered for re-indexing.

It’s important to note that de-indexing is different from simply removing a page from search engine results pages (SERPs) using the “removal” tools provided by search engines. De-indexing involves removal from the search engine’s index, which is a more permanent action.

In summary, de-indexing involves the intentional or unintentional removal of web pages or a website from a search engine’s index. Website owners have control over intentional de-indexing, typically using directives or meta tags, while unintentional de-indexing may result from technical issues or policy violations.