Deep Link

A “deep link” is a hyperlink that points to a specific page or content within a website, bypassing the homepage or main landing page. In contrast to a traditional or “surface” link, which directs users to a website’s main entry point, a deep link leads directly to a particular section, page, or resource within the site’s structure. 

Deep Link:

A deep link is a hyperlink that directs users to a specific page or content within a website, bypassing the homepage or main landing page.

Instead of providing a link to the homepage of a website, a deep link takes you directly to the specific information or section you are interested in.

Key Points:

Direct Access: Deep links allow users to bypass the general homepage and land directly on a relevant page, improving user experience and efficiency.

Enhanced Navigation: Websites often have a hierarchical structure with different pages and sections. Deep linking helps users navigate to the exact content they are looking for without having to go through multiple pages.

Common Use Cases: Deep links are commonly used in marketing campaigns, social media, and within apps to direct users to specific product pages, articles, or features.

Example:
A traditional or surface link might direct users to the homepage of an online store: www.example.com. On the other hand, a deep link could lead directly to a specific product page within the store, such as www.example.com/products/product-name.

In summary, a deep link is a hyperlink that guides users to a specific page or content within a website, providing direct access to the targeted information without requiring navigation through the homepage or main landing page.