Google My Business (GMB)
“Google My Business” (GMB) is a free online tool provided by Google that allows businesses to manage their online presence and appear on Google Search and Google Maps. It enables businesses to provide accurate and up-to-date information about their company, including the business name, address, phone number, website, operating hours, and customer reviews.
Google My Business:
Definition: Google My Business is a platform provided by Google that allows businesses to create and manage their online presence, making it easier for customers to find them on Google Search and Google Maps.
Layman’s Terms Explanation: If you own a business, Google My Business is a tool that lets you control how your business appears in Google’s search results and maps. You can add your business details, hours of operation, and engage with customer reviews.
Business Information: GMB allows businesses to provide accurate information such as their name, address, phone number, website, and other details that customers may find useful.
Map Listing: When someone searches for a business on Google Maps or Google Search, the information provided through GMB appears in a prominent map listing along with other relevant details.
Reviews and Ratings: Customers can leave reviews and ratings for businesses on GMB, providing valuable feedback and influencing the reputation of the business.
Photos and Posts: Businesses can showcase their products or services by adding photos and creating posts to keep customers informed about updates, promotions, or events.
Here’s a beginners guide to Google My Business.
If you own a local bakery and want to make sure that customers can find your business when searching for “bakery near me” on Google, you would create a Google My Business listing. This listing would include your bakery’s name, address, phone number, business hours, and possibly some photos of your delicious treats.
In summary, Google My Business is a tool that businesses use to manage their online presence on Google. It helps businesses appear in local search results, provides essential information to customers, and allows for engagement through reviews, photos, and posts.