An “Internal Link” is a hyperlink that connects one page of a website to another page within the same website. Internal links play a crucial role in website navigation, user experience, and search engine optimization (SEO). Here’s a breakdown:
An internal link is a hyperlink that connects one page of a website to another page within the same website. It helps users navigate between different sections or content on the same site.
Imagine you’re reading an article on a website, and within that article, there’s a clickable link that takes you to another page on the same website for more information. That link is an internal link.
Navigation and User Experience: Internal links facilitate navigation within a website, allowing users to easily move between pages and find related content. This improves the overall user experience.
SEO Structure: Search engines use internal links to understand the structure and hierarchy of a website. Proper internal linking can help search engines discover and index pages more efficiently.
Distributing Page Authority: Internal links contribute to the distribution of page authority or “link juice” within a website. Pages linked from multiple sources within the site may be considered more important.
Contextual Relevance: Effective use of internal links involves placing them in context within the content. For example, linking from a blog post to a relevant product page or to a related article enhances the user’s journey.