Link Schemes

Link schemes refer to manipulative practices employed to artificially inflate the number of links pointing to a website, with the intent of influencing search engine rankings. These practices violate search engine guidelines and can lead to penalties.

Link schemes are like shortcuts some try to take to boost their website’s ranking by creating artificial links. However, search engines consider this unfair, and websites engaging in such schemes can face consequences.

Key Points:

Unnatural Link Building: Link schemes involve unnatural methods of acquiring links, often in large quantities, to manipulate a site’s perceived authority.

Penalties: Search engines, especially Google, penalize websites that engage in link schemes. Penalties can range from lower rankings to complete removal from search results.

Link Schemes

Types of Schemes:

Examples include buying or selling links, excessive link exchanges, and using automated programs to create links.

Common Link Scheme Practices:

Buying or Selling Links: Purchasing or selling links to manipulate search rankings.

Link Farms: Joining networks of websites solely for the purpose of exchanging links.

Automated Link Building: Using automated tools to create links en masse without genuine editorial review.

Excessive Link Exchanges: Participating in reciprocal link exchanges solely for SEO purposes.

Read Also: Black Hat SEO.

Why it’s Harmful:

Search Engine Manipulation: Link schemes undermine the natural order of search engine rankings by attempting to deceive algorithms.

User Experience: Artificially inflated rankings may lead users to low-quality or irrelevant content, degrading the overall search experience.

Search Engine Credibility: Search engines aim to provide accurate and relevant results. Link schemes undermine their ability to deliver trustworthy information.


A website owner pays a service to create numerous backlinks to their site from unrelated and low-quality websites. The intent is to boost their site’s SEO, but this is a link scheme and violates search engine guidelines.

In summary, link schemes involve manipulative practices aimed at artificially increasing a website’s link count to influence search engine rankings. These practices are against search engine guidelines and can result in penalties, impacting a site’s visibility and credibility. Genuine, organic link-building strategies are encouraged for sustainable SEO success.