The page title, also known as the title tag, is an HTML element that defines the title of a webpage. It appears in the browser’s title bar or tab and is displayed as the main clickable link in search engine results pages (SERPs).
The page title is like the headline of a webpage. It tells both users and search engines what the page is about and is prominently displayed in search results.
Visibility: The page title is visible at the top of the browser window or tab when a user is on the webpage.
Search Engine Display: In search engine results, the page title is the main clickable link that provides a brief preview of the content.
The page title is added within the
<head> section of an HTML document. For example:
<title>Page Title Goes Here</title>
Role in SEO:
Keyword Relevance: Including relevant keywords in the page title can positively impact search engine rankings.
User Click-Through Rate: A well-crafted and compelling page title can attract more clicks from users in search results.
Relevance: Ensure the page title accurately reflects the content of the webpage.
Length: While search engines may display varying lengths, it’s recommended to keep titles concise (around 50-60 characters) for optimal visibility in search results.
Keyword Placement: Include important keywords near the beginning of the title for greater emphasis.
Webpage Content: A blog post about “Tips for Gardening in Small Spaces.”
Page Title: “Small Space Gardening Tips | Gardening Ideas for Limited Areas”
Why it Matters:
Search Visibility: The page title plays a crucial role in how a webpage appears in search results, influencing its visibility to users.
User Expectations: A clear and descriptive page title sets expectations for users about the content they will find on the webpage.
Branding: For businesses, the page title contributes to brand recognition, especially when it consistently reflects the brand or website name.
In summary, the page title is an HTML element that defines the title of a webpage. It is prominently displayed in browsers and search engine results, influencing both user click-through rates and search engine rankings. Crafting relevant, concise, and engaging page titles is a key aspect of effective SEO and user experience.