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Crafting and Cultivating User-Generated Content (UGC) for Success

User-Generated Content (UGC)

In today’s digital age, user-generated content (UGC) has become a powerful tool for businesses and brands to engage their audience, build trust, and drive success. UGC is any content created by unpaid contributors, such as customers, fans, or followers, that promotes or references a brand or product. Leveraging UGC can significantly impact your digital marketing […]

Influencer Marketing – How You can Develop your Strategy?

Influencer Marketing

The world has evolved and been revolutionised in so many ways, but technology and social media platforms are still the front runners when it comes to influencing and making a change. Popularly known as influencer marketing in marketing terms, and usually is part of the social media marketing strategy. Online presence and efficacy are now […]