Influencer Marketing – How You can Develop your Strategy?
The world has evolved and been revolutionised in so many ways, but technology and social media platforms are still the front runners when it comes to influencing and making a change. Popularly known as influencer marketing in marketing terms, and usually is part of the social media marketing strategy. Online presence and efficacy are now […]
5 Easy Link Building Strategies For Everyone
Building links to your site and valuable information is exceptionally important but can be hard and difficult. Link building forms a highly critical part of anyone’s search engine optimisation (SEO) strategy. More seriously, link building must form part of the overall growth strategy of your business. Link building ensures you generate more attention for your […]
Top Digital Marketing Trends Your Business Should Leverage
Digital marketing has become a common term in the business world. It’s not surprising because people are quickly adapting to digitisation. It’s competitive out there, and if you want to make your business be seen and sold, you have to put yourself out there too. But what if every other business is also wanting to […]
What is Online Reputation Management and Why is it Important for Your Brand?
Reviews on Google, Yelp, TripAdvisor, or just your own business page have the power to make or break one of your biggest assets – your online reputation. Yes, your business’s online reputation is a fragile one unless you do something to protect it. Even if hundreds of your customers have good things to say about […]
How to Identify SEO Keywords for Your Brand
In a competitive business world, a brand simply can’t do without SEO keywords. If you want your business to be seen, you should do something to make this happen. For this, SEO is the best option available to you. Becoming a market leader wouldn’t have been challenging back in the day. Or even ranking for […]
10 Reasons Why Your Company Should Feature Blogs
The concept of marketing is constantly changing; no matter what the size or type of your business, blogs are a great way to reach potential customers. For example, if your business doesn’t have blogs on its official websites, it will be harder for you to rank highly on Google. Why? Simply because blogs offer more […]
9 Smart Ways to Run Effective Facebook Ads
Facebook doesn’t need an introduction. Everyone knows what it is, but knowing what it is and using it are two different things. While for common folks, it could be a platform to interact, business people might use it to make a profit. Facebook is a great social media advertising platform because it’s a social network […]
Why We Think WordPress is Best for Your Website
You may want to consider adopting WordPress for your future website because it is the most widely used platform for publishing websites in the world. WordPress powers 32% of websites worldwide, and its prominence is due to its flexibility and capability to work as the backbone for common blogs, eCommerce websites, and even static web […]
8 Effective Ways to Ensure Your LinkedIn Marketing Campaigns are a Success
A popular corporate social network is LinkedIn. Many businesses have a presence on the site, even if it might not get as much attention for the purposes of promoting themselves as, for instance, Facebook or Instagram. Notably, the site is used by many experts and creative thinkers. In addition, businesses that engage in business-to-business transactions […]
7 Strategies for Managing Your Brand Reputation Online
Think of it this way; what would make a total stranger want to trust your business? Better put, why would a customer choose yours when given a choice between two products or services? When it comes to business, brand reputation plays a vital role in determining success. For an online business, this is even more […]
