When you hear the term social media, these names would usually come into your mind: Facebook, Instagram, Twitter and LinkedIn. This might surprise you however that according to statistics, Youtube is now one of the largest social media platforms with over 2 billions users each month.
As of March 2019, it was recorded that users were watching videos in YouTube for over 250 million hours on TV screens and yet studies show that mobile device still dominates YouTube users with 70% watch time. It is also in fact the second biggest website in the world next to its parent, Google. Given these statistics, it should be enough to drive you to try and create your brand’s own YouTube account and start to utilize video content marketing.
Why video content marketing?
There is no denying to the fact that video contents have become of one of the most effective tools in marketing in this digital times and the demand for these type of contents are increasing day by day. Along with the other tactics you do to promote and grow your business, you can always bank on this type of marketing strategy as this has become a strong influence among consumers.
Some of the advantages in using video content marketing include:
- Building personality for your company which makes it easier to connect to your audience
- Influencing consumers to reach a decision after watching a content
- Encouraging user to share content to their friends thus expanding your brand’s reach
- Spiking up your engagement as videos lead to higher click – through rates and conversions
Ready to start your own video content marketing campaign now?
Here are more tactics you can use to promote your brand in YouTube efficiently and effectively:
- Know your goals
First and foremost, determine your goals.
What do you want to achieve with YouTube video marketing? Do you want to improve brand awareness? Do you want to generate leads and increase conversion? Do you need to produce sales from your video marketing? Or do you need to drive more traffic to your website?
Whatever you objective is, always keep this in mind as you create the right video content for your channel and your brand.
- Build your brand
Not only your video contents should spill out of your brand but your channel as well. Streamline your channel icon with you brand’s logo. Your channel description should also contain a brief of statement about your brand while your YouTube banner should have your other social media platforms icon that your viewers can access.
Your brief description should translate your brand’s message across every visitor and reflect your brand voice. It should connect with your viewers and compel them to subscribe to your channel.
- Optimize your channel
Optimizing your YouTube channel leads to rewarding viewing experience from your visitor.
Create playlist with the different types of video contents found in your channel. Feature your best videos and create video series. These playlist ensures that visitors stay in your channel and binge-watch on your contents.
Optimize also your title description as well as your video thumbnail. This element should encourage viewers to click and watch your video. Create a visual representation of the video in your thumbnail.
- Know the latest video trends
Keeping up with the latest trends in your brand promotion will be your key to success. A well planned video marketing strategy in YouTube should address the need of your viewers while capturing their interest and preferences. Some of the latest YouTube formats you can use to promote your brand are:
- Unboxing videos
- Tutorial and guides
- YouTube Live
- User Generated Campaign (UGC) videos
- Product reviews
- Storytelling
- Work with Influencers
Definitely one of the hottest trends in social marketing nowadays, influencer marketing has taken the world by storm. Proven to be effective and with over 48% marketers vouching for better ROI with influencer marketing, working with influencers can definitely give your brand the leverage it needs.
You can also reach a bigger audience and diversification of your brand with you work with running an influencers campaign in YouTube. Find your niche influencer that can work with you and your business.
- Make use of Youtube Ads
Since the boom of the internet, more and more people have been using the internet for almost anything. Among the places these people go is YouTube and they approximately spend at least 40 minutes in the platform. Within the 40-minute timeframe, users come across several ads.
As people also turn to this platform for news and other programming that they usually do with television channels, it is wise for you to run an ad campaign in YouTube rather than doing it on a more traditional platforms like radio, television or even print ads. Running ads in YouTube allows you also to reach potential customers with more targeted message.
- Start cross promotions
Start cross promoting your video content materials across all your social media channels. This can increase your views and get more traffic on your YouTube account.
By doing cross promotion, you also feed the content of your other social media platforms to be more interactive and fun to your target audience. As per statistics, content with video in social media channels like Facebook and Twitter have a higher engagement rates.
- Create engagement with YouTube Stories
As YouTube followed suit Facebook and Instagram in having the ‘stories’ bandwagon, content creators can now also share short, mobile friendly videos that can last up to 7 days. You can add filters, music, stickers, text and even links to your stories making it fun and interactive.
This feature personalizes your channel. This also allows you to connect with your audience, lets you to engage more with your viewers and build a lasting relationship with them. The downside however is you to have at least 10,000 subscribers to use these feature.
Final Thoughts
Marketing your brand require in YouTube may seem a bit overwhelming compared to the other social media platforms. Unlike the other social media powerhouse where you’ll work with content and images and other visuals, in this platform you’ll have to deal with video contents. It may seem hard at first but once you already get the hang of it and coupled it with several marketing strategies, you will surely reap good results.
YouTube has proven to be a powerhouse on its own and can definite promote your business amidst the competition. With its growing market, its unique features and vast opportunity for brands to grow big, reach much wider audience, create awareness and huge potential for sales conversion, it is definitely a marketing platform you should not miss.
AUTHOR’S BIO
JOHN OCAMPOS
John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.
