Are Content Marketing and Social Media Marketing the Same?
May 2, 2023
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Marketing refers to any kind of action taken by a company to attract an audience towards its product or services. It aims to deliver value
Category: Marketing
10 Proven Ways to Increase Your Website Traffic
February 27, 2023
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In today’s digital age, having a website is essential for any business or organisation. However, simply having a website isn’t enough. To drive traffic to
Top Digital Marketing Trends Your Business Should Leverage
November 11, 2022
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Digital marketing has become a common term in the business world. It’s not surprising because people are quickly adapting to digitisation. It’s competitive out there,
What is Online Reputation Management and Why is it Important for Your Brand?
November 4, 2022
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Reviews on Google, Yelp, TripAdvisor, or just your own business page have the power to make or break one of your biggest assets – your
7 Strategies for Managing Your Brand Reputation Online
September 23, 2022
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Think of it this way; what would make a total stranger want to trust your business? Better put, why would a customer choose yours when
Metrics to Measure the Effectiveness of Your Digital Marketing Strategies
May 11, 2022
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As more companies embrace the digital expansion of their brands and sectors, they must also find a mechanism to track their progress. Unfortunately, while many
Google My Business – Beginners’ Guide
March 30, 2022
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Numerous businesses create a Google business listing to increase their visibility on Google (known officially as a Business Profile). However, if you’re a business owner,
What is Ad Tracking, and How Do You Do It?
March 23, 2022
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Ad engagement and impact tracking have traditionally been hit-or-miss. This is because there was no consistent metric for determining the success of a marketing campaign.
How COVID-19 Changed the Face of Commerce
May 18, 2020
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It takes only one great pandemic to change the world of commerce DRASTICALLY. Nothing and no one has prepared us for this crisis and there’s
Top 10 Cost-Effective Marketing Strategies That Your Business Should Use
March 31, 2020
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When it comes to getting your business to reach out to new potential customers, there is no doubt that it can be quite a challenge
