In today’s digital age, data has become the lifeblood of marketing. Successful marketers don’t rely on guesswork or intuition; they base their decisions on data-driven
Marketing refers to any kind of action taken by a company to attract an audience towards its product or services. It aims to deliver value
In today’s digital age, having a website is essential for any business or organisation. However, simply having a website isn’t enough. To drive traffic to
Digital marketing has become a common term in the business world. It’s not surprising because people are quickly adapting to digitisation. It’s competitive out there,
Reviews on Google, Yelp, TripAdvisor, or just your own business page have the power to make or break one of your biggest assets – your
Think of it this way; what would make a total stranger want to trust your business? Better put, why would a customer choose yours when
As more companies embrace the digital expansion of their brands and sectors, they must also find a mechanism to track their progress. Unfortunately, while many
Numerous businesses create a Google business listing to increase their visibility on Google (known officially as a Business Profile). However, if you’re a business owner,
Ad engagement and impact tracking have traditionally been hit-or-miss. This is because there was no consistent metric for determining the success of a marketing campaign.
It takes only one great pandemic to change the world of commerce DRASTICALLY. Nothing and no one has prepared us for this crisis and there’s
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