9 Reasons Why Digital Marketing is Important for Real Estate Industry in Singapore

9 Reasons Why Digital Marketing is Important for Real Estate Industry in Singapore

As we all know that technology is revolutionizing the world in a variety of ways. Everything around us is changing. From buying things to big businesses, there is definitely something associated with the internet.

Technology has been influencing all aspects of human endeavor. Digital marketing is one of the wonders of technology. Here we will see how digital marketing is essential for the real estate industry.

Before the age of digital marketing, people had to use cold calls, roadshows, radio, TV, and flyers. Real estate can take advantage of digital marketing in many ways. The residential and non-residential buildings industry is going to expand by 2.3% in 2020. This shows that the market will get progressively competitive for real estate agents. The use of digital marketing will also lead to economic development.

In order to utilize digital technology in business, it is essential to understand what digital technology actually is. When it comes to the definition of digital marketing, it can be defined in several ways. Digital marketing can be defined as any type of marketing that depends on the internet or electronic devices.

Companies use digital marketing for many reasons, for example, to boost their sales, to attract new customers and to make their business more successful. Digital marketing can be performed on social networks, search engines, emails, and other websites. The basic purpose of digital marketing is to grow brand awareness and generating sales.

There are many types of digital marketing techniques. Some of them are

Digital marketing has countless benefits. Time has changed and technology has altered almost all the aspects of our lives.

Following are the 9 reasons why real estate needs digital marketing.

1. Growth of Search Engines for Information

Digital marketing is used in real estate to expand the possibility of targeting more users through the use of different channels. Digital age helps us to get information from search engines. People depend on search engines to get information and can get the information that they require just with some clicks.

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2. Video Marketing

The emergence of video marketing is another way by which information can be received. It is more convenient and gives more information. Using GIFS, video clips and posters real estate agents can advertise their brand effectively.

Video marketing is considered a powerful tool and it guarantees a faster and more productive revenue growth. Moreover, video marketing also saves money. Hiring an advertisement company would cost much to the real estate agents. Digital marketing is less expensive as compared to other forms of advertising and hence it minimizes the expenses of advertising.

Video marketing and social media help agents to stand apart from the crowd and maintain a stronger reputation. It is a crucial aspect of digital marketing.

3. Online Reviews – They Matter Massively

Social media is one of the important aspects of marketing. Everyone is using social media in a way or another. Real estate agents can improve their business reputation by gaining positive reviews on social media sites.

Gaining positive reviews on social networks makes a big difference. There are several platforms available for real estate agents such as Facebook, Youtube, Twitter, LinkedIn, etc. Reviews matter in digital marketing.

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Moreover, there is a great competition in the market and building a compelling portfolio can differentiate yourself among the others. Real estate agents can interact with their clients directly without meeting them face to face hence saving both time and money. This is the reason that the digital age is essential for real estate.

4. Track Your Performance

Real estate agents were unable to track their performances in traditional advertising. With the help of digital marketing, it has become convenient for people to track their performances. Marketing techniques such as Pay-per-Click (PPC) enables people to get data of their campaigns and adjust them accordingly.

5. Reach Your Target Audience

Digital marketing helps people to target the relevant and right audience. It helps to target the people who are actually looking for real estate services and thus this saves the time and budget which people might waste looking for irrelevant users.

6. You Can Go Paperless

Digital marketing is cost-efficient. It helps people to save printing costs. It offers comparatively low pricing as compared to traditional marketing. People can go paperless by utilizing digital technology and can save printing costs. In this way, people can invest more in their business and make good contacts with their customers.

7. Creativity is the Way to Go

Creativity can be a useful asset in marketing and business. With the help of technology, real estate agents can incorporate new ideas into their brands. Creativity has been a major to marketing success. Thinking out of the box can show new perspectives and market opportunities.

Digital marketing provides heaps of functions to its users so that they can engage with their audience in several ways.

8. Everyone is Doing It

Digital marketing is gaining prevalence and will gain more in the coming years. The growing number of competitors shows that digital marketing will expand more in the coming years. Digital marketing helps real estate agents to create a stronger reputation.

9. Reach an International Audience

Finally, there is no limit to digital marketing. The users of digital marketing can likewise reach an international audience rather than simply focusing on the country’s audience. Choosing the right marketing techniques will definitely help to target an international audience. This implies that digital marketing has made the real estate business simplified and progressively successful. Digital marketing will bring positive impacts from every perspective.

Ready to market your properties and services the digital way?

Check out our post – “8 Digital Marketing Tactics Real Estate Agents can Use to Boost Sales” now!


Digital marketing is considered as a professional way of doing business. With the help of the internet, it has now become easier for real estate agents to provide a beneficial service to their clients. That is the reason, it is essential to exploit digital technology as it will transform the real estate industry completely. Technology is here to stay and we need to learn to make it work to our advantage as well as learning how we can benefit from it. Digital marketing has been proven to be effective for real estate. Taking everything into account, digital marketing is the best approach in today’s digital age.

About Digital M

Digital M is a digital marketing agency specializing in Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM).

We also customize social media management plan to suit your business needs. Contact us today to learn how we can help you grow your customer base.

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About the Author:

My name is Wynn Zhou - SEO expert in Singapore, and I’m the founder & Director here at Digital M which provide digital marketing and SEO in Singapore. I’ll be getting my 10 years of digital marketing experience, I am personally focussed on getting your business to the top of Google so you can enjoy the growth of up to 295% year on year like my other clients.
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