Singaporean residents usually prefer dining out rather than cooking at home these days. According to the stats released by the National Health Promotion Board, over 60% of Singapore households dine out up to 4 times a week. Since the holiday season is around the corner, many restaurants are getting booked out completely. If you want to grab this opportunity this Christmas, restaurant SEO is the best way.
With the arrival of Google My Business (GMB), restaurants can easily make their presence online. It is also the best and cost-effective way to improve your brand presence. It’s also time for you to optimize your website if you want to attract more hungry customers.
Since this is the occasion of sharing, we are giving you the Christmas gift in advance with 7 tips to boost restaurant SEO. Thank us later!
1. Make Your Presence Felt in Local Search
Claim, standardize data, and optimize listings across all leading search engines for your restaurants. It would help if you targeted your audience in social media sites, search engine directories, and directory sites of your niche.
Keep your NAP (Name, Address, and Phone) data consistent in all data sources for local SEO. Also, optimize the fields of details like business categories and descriptions to align with your terms in keyword research.
Attract customers on significant directories like TripAdvisor, Yelp, CitySearch, Foursquare, and other yellow pages, along with Google My Business. All such things work together to boost your online presence.
2. Drive Engagement in Social Media
The direct impact of social media on SEO has been a matter of debate for a long time. However, it can still attract users to your site. It is a universal fact that social media has the power to show what your customers can expect from your restaurant.
Align your social presence with organic search as popularity, engagement, and content well with major SEO pillars of authority and relevance.
Do not underestimate how social media can help your business!
Read our “20 ways how social media can grow your business” to learn more.
3. Reviews & Testimonials
When searching for a restaurant, you may not choose the one without rating and reviews in search results. It is because people prefer to choose the one with higher star ratings.
Reviews are known to be one of the social strategies to drive engagement. Nevertheless, they also play a vital role in traffic through search results.
By using structured data markup, your star ratings can show up in search results, and it can form a trust factor for users to get through your site. Be sure to get as much feedback as possible to boost your ratings.
Are you maximizing the use of Google My Business listing?
Read our Ultimate Google My Business guide to find out now!
4. Flaunt Your Festive Specials
It is Christmas, and its time to showcase your festive menu to boost your website ranking. Build more internal links on your site to improve SEO.
Also, make your customers informed about what they can expect when dining at your eatery. Add a PDF menu to your main list and Christmas specials to Google My Business. You can also add more links to your site. Be sure to use high-quality images of the menu and food.
5. Go Mobile
Mobile brings a considerable percentage of traffic to websites. According to Google Analytics data, almost 2/3rd of all traffic comes from tablets and mobiles. In addition, search engines have been taking mobile experience to the next level by giving preference to mobile-friendly websites on search engines.
Creating a responsive website is just the beginning. Also, think about proper rendering, page loading speed, and offering the best user experience.
Need help transforming your website into a mobile-friendly site?
Check out our list of “Top Web Design Companies in Singapore” for professional web design services!
6. Implement Best On-Page SEO Practices
Before getting deeper into indexing and on-page SEO techniques, you have to focus more on the best on-page SEO practices.
Indexing helps boost your presence in search engines, and on-page optimization improves the classification of content. You can take proper time on a full SEO strategy.
For proper indexing of your site today and tomorrow, keep track of XML sitemap and robots.txt and look for errors in Google Search Console.
What is sitemap.xml?
Read our “What is sitemap.xml and how to create it” to find out!
For on-page SEO, be sure to have keyword-oriented and unique title tags, URLs, headings, meta description, page copy, and alt tags of images. It seems a lot to do.
However, you can start with the most important pages, such as Menu, Home, About Us, and Contact. Later on, you can focus on inner pages if you have time.
7. Come Up with a Compelling Content
As compared to multi-store restaurant chains, things are a lot easier for a single restaurant. All you need to have unique content on your site to stand out in the competition.
Be sure to have plenty of helpful and engaging content to serve the customers well. It will also help to build a strong brand presence for higher brand recall, better rankings, and superior brand affinity.
There are different ways to feature your unique content like your video, photos, graphics, and menus. Nothing should be copied from your competitor’s website. Search engines are smart enough to distinguish the context, along with just text on your site.
Keep the website filled with engaging content by updating your site regularly. It can significantly help you stand out. Suppose you have a specific type of restaurant, or you offer only veg or non-veg varieties, embrace it, and set your business apart.
Provide details about the restaurant culture, founders, and of course, the products. Explain the source of your ingredients, the way you develop recipes, and any attractive reason like your particular dish is the best in town.
Bottom Line
If you want to keep your restaurant busy all day and night, build your online presence and be found on search engines. Once people find you, win them over with an attractive menu and a great user experience, and attract them to your place. We hope the above tips would help you achieve your goals.
Once your customers enter your restaurant, your job is done. Let your staff handle the rest and serve them fully. Keep in mind that SEO has nothing to do with a bad taste or food quality.
If you have no issues with such a thing and you have a great menu to offer, these tips would be of great help. Start early because the competition is going to be too tough this Christmas.
